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Promote Your Book Fair to Students
Here are some proven ways to get kids excited about reading:
  Get the Word Out
 Hang posters & directional arrows throughout school
Send Highlights flyer home with letter* inviting parents to your Fair (letter in Printable Resources section)
Make PA announcements* before and during
Fair using sample
skit (184 Kb PDF)
Send students home with colouring sheets* or bookmarks* to remind parents about Fair
Advertise Fair on school computers as screen saver
Connect Kids to Books
Schedule student previews
and have students to fill out Student Wish Lists. We
have also provided you with a reproducible
sheet (109 Kb PDF) of Student Wish Lists
Conduct reading challenges. Have principal pass out reading certificates* to students who reach goals, such as reading a certain number of books, pages or chapters
Host “Get Caught Reading” event. Randomly select students found reading and reward with prizes
Put name of student & title of their favourite book around school
Share book talks with students. Or, have students perform them to classes or on PA announcements
Create paper bag vests & paint on titles of books from Fair
Promote Your Book Fair to Teachers
Connect even more kids to books they want to read by involving teachers in your Fair.
Ideas That Work
Inform teachers of Fair dates and ask
for their support.
Provide teachers with student activities
from themed Promotions
Guide (5 MB PDF).
Invite supply teachers to Fair.
Schedule student previews & post Classroom
Schedule (57 Kb PDF) in teacher’s
lounge.
Have teachers dress for theme.
Ask teachers to attend Family Event to mingle with students & their families.
Set incremental Fair goals. As each
goal is met, have teachers perform wacky stunts or dress
up.
Send letter home from Principal personally inviting students & their
families to Fair.
Teacher Inspired Contests
Unmask the Mystery – Take photos of teachers wearing masks. Students guess who is hiding behind each mask.
Classroom Door
Décor – Challenge teachers to door decorating contest.
Have students decorate classroom doors with artwork & clever
phrases to promote Fair.
Guess Who’s been Caught Reading? – Photograph teachers with their faces partially hidden behind books. Display photos on bulletin board & challenge students to identify each reader.
Adorable Readers – Ask teachers for baby photo & title of their favourite book. Place both on display board & invite students to match the photo with the teacher.
Book “Buzz” – After
students finish a book, write their name & title on paper
bug and tape to classroom door. See which room reads
the most books.
Host
a Teacher Sneak Peek
Schedule a teacher preview and invite teachers to build their classroom libraries
through the Classroom Wish List program. Review the Wish List envelope, located in your Planning Kit box, for complete instructions.
Prepare for Your Event
Hang Teacher Sneak Peek poster in staffroom.
Complete Teacher
Sneak Peek invitation, make copies & distribute to teachers one week before preview.
Create Classroom
Wish List display.
Make copies of Book Donation Cards for all teachers.
Arrange for refreshments.
Host Your Event
Welcome teachers and share new books on Highlights flyer.
Explain Classroom Wish List program & hand out Book
Donation Cards.
Ask teachers to select several books & complete Book
Donation Cards.
Insert completed Cards & Cash Donation Cards into each teacher’s Card
Pocket.
 Create
Excitement with Book Talks
A short book talk is a very powerful way to connect kids to books. The
more kids hear about books, the more they’ll want to read.
Book Talk-in-a-Box
Ask your Book Fairs’ Consultant, 4-5 weeks before your Fair, to
send a Book Talk-in-a-Box. A selection of books with reviews will be
provided.
Recruit volunteers to give book talks in classrooms or during library
time.
Have older
students present to younger grades or to reading buddies.
Perform book reviews during morning announcements.
Remind
students they can purchase these books at your Fair.
Showcase
books & reviews in display case to create excitement.
Sell
books & return any remaining copies with Fair.
Top Ten Tips for Great Book Talks
1. Think about what you want to say. A good book talk makes one strong
point, a “takeaway” that listeners can remember.
2. Keep it short! A good book talk is never much longer than 2 minutes (don’t exceed 3 minutes).
3. Describe the plot in one or two sentences. You don’t need to explain everything that happened, and you don’t give away the best parts of the story.
4. Is there an image, specific passage, or particular
moment that captures why you liked the book?
5. Have a strong opening to set the stage. This
can be done with a question or strong statement. Pick
a Book
Talk Starter Card (163 Kb PDF) to help you begin.
6. A strong ending is key to a great book talk. Don’t say “And if you want to know what happens, you’ll have to read the book.” Instead, leave your audience begging for more!
7. Use a prop, if appropriate, to catch your audience’s attention.
8. Make eye contact with various members of the audience.
9. Rehearse out loud with someone or in front of a mirror at least twice before presenting to a group.
10. Have fun and smile!
Use of Artwork and Logos
All artwork, logos, skits, articles, letters, designs, and ideas downloaded from the www.scholastic.ca/bookfairs website, including the Promotions Guide, are unrestricted for use to promote your Scholastic Book Fair events. Permission to reproduce is granted by Scholastic, Inc.
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